Experience

JLB - A Retail Business Consulting Firm

2011 - current

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• Creative Manager of Sustainability

2022 - current | JLB | Minneapolis, MN

Established a pioneering role for sustainable design leadership, accelerating brands’ and retailers’ sustainability journeys.

• Developed and currently leads sustainability consulting services, implementing circular design principles and category-specific strategies.

• Increased JLB’s sustainable vendor portfolio by 25% through strategic partnerships with CPG brands for mass retail opportunities.

• Enhances consumer research to uncover perceptions and attitudes towards sustainability.

• Develops transparent sustainability messaging, aligning brand stories with Target’s enterprise-wide initiative, Target Forward.

• Deepens shared organizational knowledge of sustainability acumen and credible, third-party eco-certifications

• 🏆 Won JLB’s 2021 Annual Pioneer Award for leadership in developing new sustainability services

• Sustainability Strategist & Design Manager

2020 - 2022 | JLB | Minneapolis, MN

Integrated 10+ years of mass retail design expertise with sustainability knowledge to enhance the creative services team.

• Led a multi-disciplinary creative team, managing internal brand assets from presentation templates to web design

• Art-directed creative concepts for in-store merchandising for 50+ CPG brands

• Senior Designer

2015 - 2020 | JLB | Minneapolis, MN

Designed in-store merchandising concepts shoppers loved for Target. Managed client relationships with CPG brands and specialized in creating brand-aligned sales pitch presentations to launch DTC brands at mass retail.

• Designer

2011 - 2015 | JLB | Minneapolis, MN

Conducted macro, generational, and product trend research to support product development and merchandising strategies for mass retail and CPG brands in the Natural Cleaning and Beauty categories.

So Good So You - Organic Cold-Pressed Juice Shots

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Sustainability Consultant

2021 | Master of Arts Practicum

• Created brand-friendly climate change education for the Executive team and led the project kick-off for the company’s B Impact Assessment™ toward B Corp™ certification

Top 5 Strengths

CliftonStrengths assessment, formerly StrengthsFinder:

Key Skills

• Creative Leadership and Innovation Techniques

• Problem-Solving for Sustainability Challenges

• Circular Design Principles

• Stakeholder Engagement and Collaboration

• Effective Education and Communication of Sustainability Initiatives to Diverse Audiences

• Knowledge of Sustainability Frameworks and Certifications

Education

• Minneapolis College of Art and Design

  Master of Arts, Sustainable Design (2022)

🏆 Sole recipient of the 2022 Van Derlip Award for displaying high personal character, diligence, application of work, and artistic ability of exceptional promise.

Bachelor of Fine Arts, Illustration (2011)

• Sustainable Excellence Associate (SEA)

(2021-2026) Signaling my ability to lead sustainability initiatives for organizations and communities with a Sustainability Excellence credential. Certified by GBCI (Green Business Certification Inc.), and formerly by the International Society of Sustainability Professionals (ISSP)

• Carbon Accounting and Reduction Certificate

Terra.Do: Online Clmate School (2023)

Professional Organizations

Minneapolis College of Art and Design, Master of Arts Sustainable Design Program, Advisory Board Member (2024-current)

Savannah Professional Women for Good, Member (2023)

Business Women’s Circle, Member (2019-2022)

Climate Designers, Member & Midwest Co-Host (2020-2021)

Trash Talk MN, Founding Member (2018-2020)