Creative Leader, Sustainability Expertise.

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Creative Leader, Sustainability Expertise. 〰️

Lovely to meet you!

I serve as a strategic creative partner reshaping the future of food and responsibly designed CPG - proving growth can nourish people, regenerate our planet, and scale responsibly.

This work is both professional and personal — rooted in daily sustainable habits and a belief that individual actions can create meaningful impact for our communities and shared environment. As a new mom, I bring a renewed sense of urgency - and optimism - to designing a world we are proud to hand down to the next generation.

In addition, I am passionate about my (ever-growing) plant-based cookbook collection, pre-loved wardrobe, low-waste living, and being an open book to sharing healthier, safer, and more sustainable swaps for your everyday life.

Fun Fact: I helped bring Fig & Farro’s plant-based cookbook, Food & Climate, to life by testing, adapting, and photographing restaurant-scale recipes for everyday home cooks. 🌱

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Experience

  • Creative + Sustainability Strategist | 2024-curent

    JLB: Powered by Advantage Solutions

    • Drives growth for food & CPG brands in Essentials, Grocery & Baby categories by translating whitespace insights, consumer/marketplace trends, and retailer needs into product and merchandising strategy.

    • Partners with better-for-you-and-our-planet brands to launch brands, shape assortments, optimize retail presence, and accelerate adoption of healthier, safer products.

    • Recognized sustainability expert advising internal teams, brands, and Target leadership on circular design, sustainability claims, and innovation pathways.

  • Creative Manager of Sustainability | 2022-2024

    JLB: Powered by Advantage Solutions

    • Established JLB’s first sustainable design leadership role by building and leading sustainability consulting services, accelerating brand & retail sustainability strategies.

    • Strengthened organizational knowledge in eco-certifications and responsible brand vetting processes.

    • Enhanced consumer research to uncover perceptions and attitudes towards sustainability.

      🏆 2021 Annual Pioneer Award recipient for leadership in developing new sustainability services.

  • Sustainability Consultant | 2021, Master of Arts Practicum

    So Good So You

    • Created brand-friendly climate change education for the Executive team and led the project kick-off for B Impact Assessment™ toward B Corp™ certification.

  • Creative Director | 2020-2022

    JLB: Powered by Advantage Solutions

    • Led a multi-disciplinary creative team & owned all internal branding from JLB templates to website .

    • Developed merchandising creative concepts for CPG brands.

  • Senior Designer | 2015-2020

    JLB: Powered by Advantage Solutions

    • Designed in-store merchandising concepts and sales pitch decks for CPG brands - launching multiple DTC beauty, wellness, and cleaning brands at mass retail.

  • Designer | 2011-2015

    JLB: Powered by Advantage Solutions

    • Conducted macro, generational, and product trend research to support product development and merchandising designs for mass retail.

Key Skills

  • Brand & Creative Strategy

    Leading positioning, storytelling, and whitespace innovation for CPG and food brands to sell into mass retail.

  • Sustainable Design Integration

    Applying sustainability frameworks, certifications, and waste reduction principles to product + packaging decisions.

  • Consumer Insight & Retail Strategy

    Translating shopper behavior into product & merchandising strategies that drive conversion, loyalty, and trust.

  • Creative Leadership & Collaboration

    Guiding teams, founders, and stakeholders to deliver innovative, scalable solutions.

  • Clear Communication of Impact Initiatives

    Making complex sustainability concepts understandable, actionable, and inspiring across internal teams and shoppers in the marketplace.

Education & Certifications

  • Master of Arts, Sustainable Design.

    Minneapolis College of Art and Design | 2022

🏆 Sole recipient of the 2022 Van Derlip Award for displaying high personal character, diligence, application of work, and artistic ability of exceptional promise.

Extracurriculars

  • Master of Arts Sustainable Design Program @ Minneapolis College of Art & Design (MCAD)

    Advisory Board Member (2024-current)

  • The Good Acre

    Farm Share Volunteer & Freelance Designer (2020-2024)

  • Savannah Professional Women for Good

    Member helping raise over $9k of support for local non-profits through acts of giving (2023)

  • Business Women’s Circle

    Member, (2019-2022)

  • Climate Designers

    Member & midwest co-host engaging with local designers to use creativity and design for good. (2020-2021)

  • Trash Talk MN

    Founding member with goals of educating community members how to live a low-waste lifestyle. (2018-2020)

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