15 years of evolving perspective & expanding impact.

Experience

For 15 years, I’ve grown from designer to creative leader to strategist, continually expanding how I see problems, opportunities, and the role brands can play in people’s lives. Working across the consumer products ecosystem, I’ve brought together consumer insight, creativity, business strategy, and sustainable design to shape products, brands, experiences, and opportunities for growth.

I started in design.
As a Product Design Intern and Designer, I translated cultural, consumer, and product trends into retail experiences for mass-market CPG brands - learning how to turn insight into ideas people notice, understand, and want.

I grew into creative leadership.
As my role evolved from Designer to Senior Creative to Creative Director and Design Manager, I moved from contributing individual pieces of work to leading teams, shaping brand experiences, and advising businesses on how to find new ways to connect with consumers at retail.

Then I expanded the lens.
I pursued a Master of Arts in Sustainable Design and established JLB’s first dedicated sustainability leadership role. I built new consulting capabilities around responsible innovation, sustainable design, sustainability claims and certifications, and evolving consumer expectations - learning to look beyond the product itself to the systems and choices surrounding it.

Today, I bring it all together.
As Senior Creative Strategist leading Creative Strategy capabilities, process development, and cross-functional initiatives, I connect consumer insight, culture, creativity, sustainability, and business realities to identify whitespace and shape what’s next. I collaborate across Business Insights, Sales, and Creative to turn emerging consumer and retail trends into actionable strategies, innovation opportunities, and differentiated solutions that drive business results.

Across seven roles and 15 years, the titles have changed. The through-line hasn’t: I use creative thinking to make complex problems clearer, uncover what’s next, and turn better ideas into meaningful opportunities for people, brands, and our planet.

Career progression

JLB: Powered by Advantage Solutions | 2011–Present

Senior Creative Strategist | 2026–Present
Creative & Sustainability Strategist | 2025–2026
Creative Manager of Sustainability | 2022–2024
Design Manager | 2020–2022
Senior Creative | 2015–2020
Designer | 2011–2015
Product Design Intern | 2011

Personal ‘StrengthsFinder’ Assessment