Creative Strategist with 15 Years of Experience Supporting Purpose-Led Food & CPG Brands in Retail
Currently serving as a strategic creative partner to better-for-you & our-planet food and CPG brands, translating brand strategy, consumer insight, and sustainable design into scalable retail growth.
Sustainability & Industry Expertise
Strategic Partner for Brand Founders & Retail Leaders
Accelerating brand growth through strategic assortment planning and retail optimization, by leveraging whitespace insights, market trends, and retailer priorities to guide product and supporting merchandising strategy.
Pioneering Sustainable Design Leadership
Leveraging my Master’s in Sustainable Design and systems thinking to guide brands toward responsible growth by integrating sustainable design principles, third-party certifications, and guiding impact-driving innovation.
Passionate About Designing A Future That Thrives
Committed to reshaping how we consume, eat, and engage with the world - supporting regenerative food systems, circular solutions, and low-waste living that protects our planet and allows future generations to flourish.
JLB’S GUESTQUEST: SUSTAINABILITY SERVICES SPOTLIGHT
“Sustainability is no longer a fleeting trend but a business imperative. While the risks of inaction can no longer be ignored, a significant benefit of developing actionable sustainability strategies builds resiliency for your business and brand.”
Guest Speaking Appearances
Guest Speaker At Sustainability Summit MN AIGA Design Camp ‘20
The session 'Designing in the Climate Crisis: Sustainable Design 101' with Calvin LaBrie & Eric Benson heightened awareness regarding the risks associated with inaction within the design industry, while also introducing actionable sustainable design strategies aimed at empowering behavioral change among designers in the Midwest.
Guest Speaker for ‘A Slice of Sustainability: The Future of Food’
A comprehensive Table Talk for Females in Food delved into the importance of sustainability within the food industry. It examined consumer macro and sustainability trends accelerated by COVID-19, provided insights on climate change impacts, and identified opportunities for sustainability across the entire food system.